Reading Film Theatre

Information Design • 2016

Final product photograph

Final product photograph

Final product photograph

Final product photograph

Reading Film Theatre is an independent cinema that runs twice a week in the Palmer Building at the University of Reading. The theatre runs independent and mainstream films, both in English and in foreign languages.

I analysed the use-cases of the leaflet and decided to think about how I would design the product to cater to 2 types of people:

  • users that will look out for the dates of the showings first – for example more regular theatre attendees that may want to see if there is a showing on a specific date;
  • users that want to see the film titles first – for example first-time users of the theatre that want to plan to go and see a specific film.

I began with the black-and-white design as the colour restrictions created a greater challenge with the layout and typography. I experimented with various different approaches, but stuck with the idea of separating the date and film information into separate sub-columns. This allowed for the date-first users to scan down the dates and ‘filter out’ the rest of the data and vice versa for the film-first users.

I then used the coloured outcome as an opportunity to experiment with putting the dates and film titles in the same sub-column, and differentiating them by colour. It allowed me to see what graphic changes were more efficient in allowing a user to access information – is colour enough, or does there need to be a spacial difference as well?

This was a fun challenge and I’m very happy with the outcome of these products. I feel like it has given me a lot to think about in the way information is handled graphically, and how structure and typographic details can make or break a design.

Final product photograph

Final product photograph