Reading Film Theatre
Information Design • 2016
A first year project at university, this brief was to use typographic detail and hierarchy to present the film schedule for the Autumn 2016 season of the Reading Film Theatre. The challenge was to create two outcomes of the same information – one that could use colour, and one that was restricted to black & white.
Reading Film Theatre is an independent cinema that runs twice a week in the Palmer Building at the University of Reading. The theatre runs independent and mainstream films, both in English and in foreign languages.
I analysed the use-cases of the leaflet and decided to think about how I would design the product to cater to 2 types of people:
- users that will look out for the dates of the showings first – for example more regular theatre attendees that may want to see if there is a showing on a specific date;
- users that want to see the film titles first – for example first-time users of the theatre that want to plan to go and see a specific film.
I began with the black-and-white design as the colour restrictions created a greater challenge with the layout and typography. I experimented with various different approaches, but stuck with the idea of separating the date and film information into separate sub-columns. This allowed for the date-first users to scan down the dates and ‘filter out’ the rest of the data and vice versa for the film-first users.
I then used the coloured outcome as an opportunity to experiment with putting the dates and film titles in the same sub-column, and differentiating them by colour. It allowed me to see what graphic changes were more efficient in allowing a user to access information – is colour enough, or does there need to be a spacial difference as well?